We already have the funnel built. We're not asking you to design it from scratch — we're asking you to run it week after week, plug the leaks, test the winners, and get more people to show up, stay till the pitch, and buy.
You'll own one number: cost per enrolled student on the ₹25K online cert. Everything you do ladders into moving that number down.
What you'll actually do — every week
- Manage our Meta Ads campaigns (~₹5–15K/day spend) — brief creatives, launch tests, kill losers, scale winners
- Update landing page copy + variants (you brief; a dev/designer builds)
- Run the AiSensy WhatsApp broadcasts — reg confirms, T-24h/T-2h/T-live reminders, no-show recovery, cart abandonment
- Schedule + send email sequences (Brevo)
- Own the Zoom setup — reg links, join links, live moderation, Q&A
- Track show rate, retention through the pitch, close rate — weekly dashboard to Karan
Every webinar
- Sit in the live webinar (Sat/Sun), watch the chat, spot drop-offs
- Coordinate with the sales team on hot leads coming out of the pitch
- Send replay + follow-up sequences on Monday
Every month
One retro on what's working / what's dead, and one test plan for the next 4 weeks.
Must-have
- 1–3 years running paid funnels — webinar / VSL / call funnel / info-product / edtech. Not generic "digital marketing" or SEO or SMM.
- Meta Ads Manager hands-on — you've launched campaigns, watched CPMs, killed ad sets. Not just "briefed the agency."
- Copywriting sense — you can write a WhatsApp reminder or an ad hook that gets clicked. Bring 3 samples.
- WhatsApp broadcast tools — AiSensy, Interakt, Wati or similar. Template approval, campaign send, why utility vs marketing matters.
- Numbers fluency — CAC, ROAS, show rate, close rate, LTV. You look at Ads Manager and know what "bad" looks like without asking.
- Live event ops — operator seat for at least 5 live webinars. Zoom, StreamYard or similar.
- In Delhi, ready to be in office Mon–Sat 10 AM – 7 PM.
Bonus points
- prior edtech / coaching / high-ticket info-product work
- basic Meta Pixel / CAPI understanding
- video editing basics (Canva / CapCut)
- you've studied Rajiv Talreja, Alex Hormozi, Russell Brunson, Jason Fladlien deep enough to argue with them.
What we don't need
SEO, video editing at scale, development, or Instagram content — we have people for all of those. You are the funnel operator, not the content person.
Location & hours
Delhi office, on-site, Mon–Sat 10 AM – 7 PM. Live webinars are usually Sat/Sun — expect one of those to be a working day. 2 paid leaves/month + festival holidays.
Compensation
₹40,000 – ₹45,000/month (based on portfolio + trial task). 3-month probation, review at 90 days. Performance bonus tied to cost-per-enrollment, paid quarterly, uncapped.