High-Ticket Pastry Education · ₹24L OTE
We're hiring one person to take our online funnel from ₹12L/month to ₹50L/month. Not 10 clients. One mission.
We're India's largest pastry education brand. We run an offline campus in Delhi (₹1.5L–₹3.65L diploma programs) and a 6-week online certification (₹25K). Our acquisition machine is a paid webinar funnel that processes ~9,400 registrations/month. Our founder/CEO has been running marketing himself — and we've built it to ₹12L/month online with a 42% net margin.
You will own the entire online funnel P&L — every rupee in, every rupee out. Specifically:
Meta ads (3 active ad accounts, ~₹18K/day current spend), creative testing pipeline, hook/angle development, retargeting.
Webinar reg pages, VSL→call funnel for high-ticket online ticket buyers (₹25K+), email/WhatsApp nurture via AiSensy + Brevo.
Working with the sales team on close rate, post-purchase upsells, repeat purchase, LTV.
Direct to the founder. Weekly P&L review. You own the dashboard.
This is a full-stack growth seat, not a media buying seat. You'll work with our in-house ad creative team, sales team, and CRM dev — but the strategy, the funnel architecture, the conversion economics, and the number at the bottom of the page are yours.
Why this is worth your time.
| Metric | Today | Target (12 mo) |
|---|---|---|
| Monthly online revenue | ₹12L | ₹50L |
| Net profit margin | 42% | 50% |
| Monthly online profit | ₹5L | ₹25L |
You're not building from zero. The product converts. The brand has 100K+ students. The webinar plays. The CRM is built (custom). The ad creative engine is in place. Three active Meta ad accounts, full CAPI/pixel setup, dedicated sales team in-house.
What's missing: a single operator who can pull the full funnel together end-to-end and 5x the profit.
Base: ₹12L/year, paid monthly
Performance Bonus: Up to ₹12L/year, tied to incremental net profit growth on our online funnel. Structured as:
At target (₹50L/month × 50% margin): You earn the full ₹12L bonus + base = ₹24L total cash.
Beyond target: We'll discuss equity. If you take this from ₹12L → ₹50L/month and we trust each other after 18 months, there's a vesting grant on the table.
We're not going to read 200 résumés. The screening is the application — and it filters HARD on specific results and industries you've worked in.
(below — must complete in full)
(founder)
(₹25K, real audit of our funnel, NDA signed)
Total timeline: 2-3 weeks from application to offer.
Resumes without these answers will be rejected without reply. We are filtering for specificity and receipts.